Video is among the handiest methods to advertise music. That’s why the music trade is so targeted on TikTok, Reels, and YouTube.
music video can:
- seize consideration
- invite deeper engagement
- push a observe additional than it’d’ve traveled with out visuals
However for a lot of artists, video manufacturing may be overwhelming. Particularly when music advertising and marketing consultants say you need to be taking pictures dozens of various movies for each music. It may be troublesome to know the place to start with so many various approaches, platforms, and codecs.
That’s why we put collectively this record of music video concepts.
Test it out! Then select whichever idea feels most inspiring.
10 kinds of music movies it is best to create
1. The official music video
It’s nonetheless helpful when selling your music to media shops. Some blogs nonetheless prefer to premiere official movies. And your diehard followers will get pleasure from full-length official movies too. However take into accout: “official” movies aren’t as helpful at reaching new audiences on short-form platforms, so don’t lay our a fortune right here.
2. The song-snippet video
Simply make a video for the hook of your music. In actual fact, make plenty of completely different variations. Get artistic. Nobody mentioned you possibly can solely have one video for a music. And if the video is barely 15 seconds lengthy, you possibly can create extra choices!
These are the movies which have graphics that transfer to the music. Identical to the official music video, these received’t be nice for outreach to strangers, however for the loyal followers, they’ll dig it. So make them as delicate or artsy as you need.
4. Lyric movies or karaoke movies
These are nice for followers who wish to sing alongside, or learn alongside and get the phrases right! Identical caveat as earlier: These are movies for present followers, not for wowing model new audiences.
5. Artwork observe movies
An Artwork Observe is a video that shows a static picture of your album art work whereas the music performs. It’s useful to have. And fortunately, YouTube creates them for you mechanically while you distribute tracks to YouTube Music.
6. Spotify canvas video
A Spotify Canvas is the brief looping video that performs on Spotify. They need to be roughly three to seven seconds lengthy. There aren’t many guidelines right here, so get artistic. Simply do not forget that the video won’t be “synched” to the music, so that you may wish to keep away from clips of somebody singing particular lyrics. By the way in which, you possibly can swap it out anytime. So strive various things and see what works finest.
7. Quick-form movies
It’s a class of its personal, however consider all of the shorter movies you see artists making on TikTok and Reels. There’s lots to dive into, and numerous choices to discover, so let your character shine.
8. Cowl music movies
These work extraordinarily nicely for locating new audiences, and it is best to undoubtedly use them! Even when your focus is on unique music, do not forget that acts from The Beatles to Adele leveraged cowl songs to broaden their attraction. Better of all, with social platforms, you don’t even have to do the WHOLE music. It may simply be a TikTok of you singing the refrain.
9. Stay movies
Simply don’t put up boring movies from the again of the room. Get artistic. It may very well be stay on stage, or “stay” in your bed room. Simply seize one thing magical about your efficiency abilities, whether or not it’s your voice, your instrumental prowess, your manufacturing abilities, or your songwriting.
10. Behind-the-scenes movies
Give your followers a peek backstage of what it’s prefer to be an artist. Share the sights and sounds (and smells) of being on tour, within the studio, at a radio station, or the rehearsal area. You would do that as a mini-documentary, as an AMA (speaking to the digital camera), or as a fast vertical video.
There are, in fact, many different types of video you possibly can create to advertise your music. And you’ll combine and match any of the above — add lyrics on-screen throughout your “official” video, do a stay cowl music snippet, and many others.
A very powerful factor is: Understand the facility and significance of video for shifting your music ahead. After which go make a video!