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Beyoncé teased, introduced and dropped new music within the span of lower than an hour throughout Sunday’s Tremendous Bowl.
“Okay, they prepared! Drop the brand new music,” Beyoncé says within the ultimate seconds of a Verizon industrial that aired through the third quarter.
Social media, already buzzing from the Tremendous Bowl motion on and off the sphere (star-studded stands, halftime present and commercials included), went into an extra frenzy.
Inside minutes, Beyoncé’s accounts had made it official.
The star posted a minute-long video to Instagram exhibiting a taxi with a Texas self-importance plate (“HOLD-EM”) driving by way of dusty roads, previous radio towers and an indication for “Radio Texas.”
It ends with a crowd gathered in entrance of a billboard of her waving subsequent to the phrases “Texas! Maintain ’em,” as a track with these phrases begins to play. The video ends with: “act ii” and the date March 29.
Her official web site advertises the identical video and date, in addition to the title of two songs: “Texas Maintain ‘Em” and “16 carriages.” Thirty-second snippets of each songs have been posted to Tidal shortly thereafter. Then the total variations dropped on Spotify and YouTube.
The accompanying pictures present Beyoncé carrying cowboy hats and different decidedly Western put on.
Notably, Beyoncé marketed her 2022 album Renaissance as “act i.”
It received the Grammy for finest Dance/Digital Music Album in 2023, a record-breaking thirty second for the Houston-born icon.