Since 2020, ‘The Joe Rogan Expertise’ has been a Spotify unique. And now, Rogan’s partnership with the streaming service has entered a brand new period in a brand new podcast deal which, in line with the Wall Road Journal, is estimated to be value $250 million.
The outlet additionally claims that the deal includes an upfront minimal assure, together with a revenue-sharing settlement primarily based on advert gross sales.
Below the brand new licensing settlement, Spotify will distribute ‘The Joe Rogan Expertise’ on quite a few podcast platforms, together with a video model on YouTube. Rogan, 56, has hosted ‘The Joe Rogan Expertise’ podcast since 2009. It has over 2,200 episodes thus far, is the #1 podcast on this planet, and since 2020, it’s been a Spotify unique.
“We’re simply getting began,” Spotify stated in a weblog publish. “JRE stays podcasting’s king, constantly rating because the most-listened-to podcast globally, and our customers have ranked the present as Spotify’s Wrapped high podcast every year since 2020.”
. @joerogan – the Wrapped high podcaster 4 years in a row – has simply introduced a brand new multiyear partnership with Spotify. The Joe Rogan Expertise debuted in 2009, has been a Spotify unique since 2020, and we’re simply getting began. pic.twitter.com/mahgHAQy28
— Spotify (@Spotify) February 2, 2024
In an interview with the streamer, Rogan stated, “I believe podcasting is an artwork type, and I positively sucked at it once I first began. I used to be curious, however I didn’t perceive learn how to make a dialog circulation. I didn’t know when to close up and hear, and I didn’t know learn how to make somebody snug with the intention to get essentially the most out of their perspective. I’ve realized learn how to help the dialog’s circulation as an alternative of ready for my flip to speak. I realized learn how to be absolutely locked in with what the opposite particular person is saying.”
“A whole lot of what helps is that I’ve executed it for thus many hours and realized learn how to do it higher over trial and error, but in addition that I solely have folks on the present that I’m genuinely excited about speaking to,” he added. “I by no means do a podcast simply because an individual is widespread. It’s at all times from a spot of ‘I believe it will be cool to speak to that particular person.’”